Marketing News

Wednesday, October 21, 2009

In connections, face to face still counts
When it comes to making connections that matter — particularly in business, and especially at the earliest stages — it’s not only about who you know, it’s about where you go. After all, face to face matters, and we only have so much time in a day.
10 tips for techies: How to network effectively
Diane Darling of Effective Networking Inc. in Boston is the author of "The Networking Survival Guide." She offered 10 tips for tech-sector entrepreneurs who may be looking for financing or partnerships, and helped answer the question: How do you work with people who can introduce you to your next investor?
How I See It: Networking for 20-somethings requires lesson in introductions
DartBoston's Cortlandt Johnson: The reason young people don’t get involved in Boston's meetups and networking events is because they don't believe they will be able to make a close connection with experienced and connected members of the business community. Let's face it, we are looking for mentors and advisers who can help us make our projects a success.

Wednesday, September 23, 2009

Policy Tracker: DOE approves 22 water power projects; businesses prep for H1N1; New Obama admin officials
The U.S. Department of Energy has announced 22 advanced water power projects, including fundings in New England; The government has published a guidebook designed to help small businesses prepare for an outbreak of the H1N1 flu; and the Obama administration is close to getting two key officials on board who will have a big say in how businesses are affected by new regulations.

Friday, August 28, 2009

How We See It: Mass High Tech shifts newspaper to be more entrepreneurial, responsive
In June, Mass High Tech announced the shift to a biweekly print schedule, a more prominent emphasis on our website’s daily news coverage and a new print version that will provide you with more in-depth reporting and perspective. Since then, reader feedback has been overwhelmingly positive — and helpful.

Thursday, August 27, 2009

New online business directory promotes Mass. economy
An online directory promoting Massachusetts businesses is being unveiled today by the Associated Industries of Massachusetts and Massachusetts: It’s All Here, a public-private marketing campaign for the state. The directory initiative was announced this morning at Roxbury Technology by Gregory Bialecki, Secretary of Housing & Economic Development; Richard Lord, CEO of AIM; and Elizabeth Williams, president and CEO of Roxbury Technology.

Friday, August 7, 2009

Datapoints: Ethnic gap apparent in tech dependence
Mass High Tech tracks the differences that appear in how minority-owned firms use technology compared to nonminority-owned firms.
The Web We Weave: Cloud-based computing spawns cloud-based marketing
Richard Banfield, owner of Fresh Tilled Soil: There is a group of digital marketing firms now calling themselves "cloud marketers." It's still not clear what that really means, but the idea resonates with me. Today I'm asking whether cloud computing and crowdsourcing can be combined into a cloud marketing solution.
Inside Meetings & Conferences: Techies dispel 'socially awkward' stereotypes
Not all techies are socially awkward “trekkies.” In fact, there are plenty of tech professionals who have taken to the art of public speaking, developed themselves as presenters and have some helpful tips to share.
Inside Meetings & Conferences: A look at New England tech trade shows and conventions
This roundup of some of the tech trade shows and conventions around New England includes Pharmacy & Technology Conference, GovEnergy 2009, Cleantech Forum XXIII, the 13th annual The Heart Failure Society of America meeting, Health Mart 2009 and the 5th Annual Northeast Shingo Prize Conference.

Friday, July 17, 2009

Startup pitches cloud-based marketing service for small and midsize businesses
Four-month-old startup Helmsman Marketing LLC hopes to change the face of small to midsize business marketing using cloud computing and a proprietary technology that features something called a “strategically timed auto recognition engine.”

Friday, July 10, 2009

Net Gains: Text marketers aim to lower frustration for mobile phone users
Galen Moore, MHT staff writer: How not to irritate people is a hurdle that text-message marketing companies are delicately trying to negotiate. Three area firms, Textaurant, Boston-based Kaooga Inc. and Concord-based Helmsman Marketing, have different approaches.

Friday, May 29, 2009

The Pitch: Boingnet launches personal URL marketing app
Boingnet has developed a web-based application for generating personal URLs (pURLs) and landing pages for direct marketing campaigns. Using the product, a business can create a web page where customers can provide information, or take advantage of deals. Now the company is seeking $1 million in funding.
Inside Product Design & Development: 4-step marketing process to launch new products
To succeed in the innovation economy, marketing must assume a new role: that of quarterback for new product launches. If marketing leads the organization through this customer-focused four-step process, it will significantly increase the chances for a successful new product introduction.
Inside Product Design & Development: Rapid market adoption for new product development
Michael Goldberger, founding partner of Midior Consulting, writes: For product development teams, rapid market adoption must be a priority, yet the critical components for achieving market success are rarely laid out in the design specifications.
How I See It: Transforming innovation into a sustainable model
Boston seems to be well placed in the emerging field of sustainability innovation. Systemic change in this area means early leaders should rework internal operations and work with external partners such as governments to adapt to transformational change in the corporate environment.

Friday, May 22, 2009

The Ef Word: GotVMail takes marketing leap to become Grasshopper
MHT's Efrain Viscarolasaga: The weirdness bar for marketing promotions has just been raised. Last week I received a package of chocolate covered grasshoppers. The promotion is aimed at announcing a company’s name change, but officials also said the company is launching a new theme targeting entrepreneurship.
Inside Growth Strategies: Help sales avoid panic-driven mistakes
Shelley Hall, principal and managing director, Catalytic Management: It’s a tough selling environment today, and in the face of real challenges too many high tech sales reps are making critical mistakes that cost them and their company money. As managers, we need to watch for these six panic-driven mistakes and act fast to address them and to support the salesperson emotionally.
How We See It: More than a month of celebrating innovation
While the onset of the summer months is usually the beginning of the what once was considered the tech-business doldrums, this June will see an explosion of technology-related events in New England — so much so that an ad hoc group of individuals and organizations have banded together to brand June as “New England Innovation Month.”
Letters to the Editor: Letters to the Editor
Boston should to focus on closer competitors, like the Mid-Atlantic and Research Triangle Park, and not Silicon Valley; New England needs to accept failure as a learning tool.