Advertising & PR News

Wednesday, February 8, 2012

Closing the Deal: Why it's so hard to discuss money
Winning Inc.'s Mike Myers: When working with clients, one of the biggest challenges is to get salespeople to effectively discuss money with prospects early in the sales process. Here are five strategies that can make you more effective when you talk about money.

Wednesday, November 9, 2011

Closing the Deal: Getting and using meaningful customer references
Knowledgence Associates' Lisa Dennis: Everyone knows that getting a testimonial or a reference from a customer is an important marketing and sales asset. Yet, often there are disconnects that prevent companies from pursuing testimonials from every customer interaction. Why is that?

Tuesday, May 10, 2011

Blog: Dear Boston: Stop outsourcing the news
MHT Report Galen Moore blogs: I'm calling out all you Boston players who make big talk on supporting the local tech-industry "ecosystem," then turn around to hand an exclusive to a remote-control news operation.

Friday, August 8, 2008

Inside Meetings: Virtual event companies gaining traction with new tech and soaring fuel costs
For anyone put off by the hassle, inconvenience and cost of traveling to corporate events, telecommunications have for years made it increasingly easy to just stay home and do it long-distance. While virtual events are in their infancy, presenters and participants are raving.
Inside Meetings: In tighter times, you can plan an event that can’t be missed
Shayne Gilbert, founder and CEO of Future Forward Events, on the challenge of conference planning on a tight budget in a down economy.
Inside Meetings: Marketing in the world of virtual trade shows
With trade shows widely considered to be one of the most cost-effective methods for generating sales leads, many mid- to large-size American companies traditionally have allocated a significant portion of their annual marketing budget to trade show expenses. But this mindset is changing.

Monday, April 21, 2008

Startups like Entrecard bet on blogs as the next hot ad market
Advertising revenue on blogs has increased sharply, and several local companies are positioning themselves to reap the benefits, building technology designed to help blog...

Tuesday, April 1, 2008

JumpTap inks mobile ad deals with Fox, NBC
Cambridge-based JumpTap Inc. has cut two new deals to bring its mobile advertising applications to Fox Mobile Entertainment's new Fox Mobile Entertainment Network and...

Tuesday, March 18, 2008

WBZ-TV to share news, revenue with local bloggers
Boston television station WBZ-TV has launched an advertising network that will act as a revenue-sharing partnership between the station and local bloggers and other...

Monday, March 17, 2008

Madison Ave. meets Route 128 in the digital ad space
Industry insiders are not ready to christen New England the "Madison Avenue of digital advertising" yet, but as digital ads move from banners to...

Tuesday, February 12, 2008

Maven Networks caps $160M sale to Yahoo
Online video hosting and distribution company Maven Networks Inc. has been snapped up by California Internet giant Yahoo Inc. for $160 million, a deal...

Thursday, January 17, 2008

Sapporo drinkers, BostonNOW readers targets of g8wave deals
Mobile marketing and content development company g8wave Holdings Inc. has popped the top on a deal with Japanese beermaker Sapporo to launch a suite...

Monday, December 31, 2007

Baldwin Technology lands $4M Japanese order
Executives at Shelton, Conn.'s Baldwin Technology Company Inc., a maker of process automation technology for the printing industry, report the company's Japanese subsidiary, Baldwin...

Thursday, December 13, 2007

Newtown's Garfield buys Newton's Embarc
A Pennsylvania interactive marketing firm reports acquiring Newton's Embarc Inc. The Garfield Group Inc. has purchased all the assets of Embarc, an...

Wednesday, September 26, 2007

Quattro adds bunny ears to client roster
Mobile content developer Quattro Wireless Inc. of Waltham has landed Playboy.com as its newest customer. The well-known men's lifestyle website will...

Wednesday, September 12, 2007

Reviewed.com reels in content deal with Washington Post
A Somerville firm that runs online review websites has teamed up with a national newspaper for tech product reviews. Reviewed.com and...

Monday, August 13, 2007

Has it got the beat?
A new Somerville company is appealing to the rock-god wannabe in everyone with a new mobile "beat technology" game, hoping to hit the right...

Wednesday, July 18, 2007

Schwartz opens office across the pond
Waltham PR firm Schwartz Communications Inc., which provides services primarily to technology and life sciences clients, has announced plans to open a new office...

Tuesday, July 3, 2007

Interleukin sees shake-up at top management
Two key executives of Interleukin Genetics Inc. have stepped down, and the board chairman has stepped in until a new CEO is brought on....

Tuesday, June 12, 2007

PodZinger, now EveryZing, lands $10M in second round
One day after changing its name from PodZinger to EveryZing, the Cambridge-based spinout of BBN Technologies reports it has closed on a $10 million,...