

Mobiquity Inc., a mobile-focused professional services startup less than one year old, has a new chief financial officer, Michael Bayer, to lead the Wellesley company’s rapid growth.
Launched in March 2011, Mobiquity has already grown through a couple of mergers and acquisitions. Last year, the company acquired Cronk Software of Rhode Island, bringing Cronk’s former CEO Joel Evans as vice president of application development at Mobiquity. It also added Cambridge mobile development shop KMDM – and its employees – to the company, including former KMDM CEO David Micalizzi as VP of client services. As of last June, the company was planning to grow its staff 150 percent in six months.
Bayer has served in senior financial roles at online retailer MotherNature.com, routing and optical management product firm LightChip, errand-focused online and mobile company TaskRabbit, cloud software company DynamicOps, energy analytics software firm FirstFuel and storage software firm Revivio.
Mobiquity CEO Bill Seibel, co-founder of Cambridge Technology Partners, said in a news release that the company needed a CFO who had experience leading aggressively growing companies and could plan for next moves.
Mobiquity received a $5 million funding from Longworth Venture Partners of Waltham and Sigma Partners of Boston at its launch in March.
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