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A packed house at the Sheraton Boston last night watched Boston agency Almighty LLC take home the Best in Show honors at the MITX Awards, at an event hosted by a star of the movie “Best in Show,” actor John Michael Higgins.
Almighty actually won two awards for its Good Form Running Marathon Expo Experience - Best in Show and the Applied Technology award. According to a release from the Massachusetts Innovation & Technology Exchange, more than 1,000 people showed up to the 16th annual awards last night. The awards honor websites, applications, and marketing campaigns in 26 categories. SapientNitro, last year’s Best in Show winner, walked away with multiple awards last night, as did larger firms such as Mullen and Arnold Worldwide.
Founded in 1996 as the Massachusetts Interactive Media Council, MITX brought on board president Debi Kleiman in October 2010, replacing long-time president Kiki Mills, who was named a Mass High Tech All-Star in November 2010.
Last month, Emily Nagle Green, chairman of Yankee Group and long-time board member of MITX, was honored as a Mass High Tech All-Star.
The 2011 MITX award winners are:
Applied Technology
Good Form Running Marathon Expo Experience by Almighty
B2B/Professional Services
Fresh Tilled Soil Website Redesign by Fresh Tilled Soil
Brand Response Campaign
Tennessee Honey by Arnold Worldwide
Consumer Goods
PUMA.com by Viget Labs
Content Integration
The Edgerton Digital Collections Project by Stoltze Design
Creative Use of Paid Social Media
Amtrak and Travelocity Present: Riding the Rails with the Roaming Gnome by Media Contacts/ Havas Digital with Arnold
Cross Media Campaign
MLB Fan Cave by Hill Holliday with PROD4ever, Endemol and MLB Advance Media
Direct Response
SnapApp: Magic Beans 31 Days of Giveaways by Pangea Media / SnapApp
eCommerce
Maui Jim eCommerce Website by Bluefish Agency
Educational Institution
Uncommon Schools by OHO Interactive
eLearning
Leadership and Team Simulation: Everest V2 by Harvard Business Publishing with Forio Online Simulations
Financial Services
FundVisualizer™ Open Architecture Tool by Putnam Investments with Cantina Consulting & Results Imperative
Games and Branded Entertainment
Nestea: “Start of Something Different” Experiential Campaign by Genuine Interactive with IMG Live and Widen + Kennedy
Healthcare and Wellness
Daily Challenge - Interactive Well-being Product by MeYou Health
Healthcare and Wellness
Mass General in Focus by White Rhino with Jodi Vautrin Design
Innovative Use of Social Strategies
The Trend Micro “What’s Your Story” Program by BzzAgent
Integration of Mobile
Mobext with Major League Baseball
Mobile
Bzzy App by PixelMEDIA Inc.
Nonprofit and Government
Impatient Optimists by Velir with Free Range Studios
Rich Media
Neverending by Mullen with the Boston.com Creative Services Team for JetBlue
Search
Fage, Road to 5 Million Views by Mullen
Social Influence Applications
Brandbowl 2011 by Mullen with Radian6 and The Boston Globe
Targeting
Take Back Black Friday
Overdrive Interactive with Carmichael Lynch
Technology
join.me Website by LogMeIn
Travel, Tourism, and Hospitality
Dunkin’ Donuts Digital Menu Board by SapientNitro
Use of Insight
Good Form Running Campaign by Almighty
Video
Proven by SapientNitro
People’s Choice for Best Digital Marketing From a Local Brand
Welch’s
Best Use of Technology
BostonGlobe.com by The Boston Globe
Best User Experience
PUMA.com by Viget Labs
Best Engagement
Brandbowl 2011 by Mullen with Radian6 and the Boston Globe
Interactive Marketer of the Year
New Balance
Best in Show
Good Form Running Marathon Expo Experience by Almighty
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