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Seth Rosen and Mike Salguero, co-founders, CustomMade Ventures

Wednesday, September 28, 2011

CustomMade crafts $2M financing

By Rodney H. Brown

CustomMade Ventures Corp., which runs an online marketplace for craftsmen to take orders for custom made products, has landed $2 million in its first institutional funding round, according to federal documents.

Cambridge-based CustomMade reports in a filing with the U.S. Securities and Exchange Commission that it is looking for $2.1 million in the funding round, and has closed $2 million of that amount from a total of 10 investors. The only people listed as related persons in the filing, however, are founders Seth Rosen and Mike Salguero.

CustomMade started out specifically as an online marketplace for custom woodworkers.  The website had been around since 1996, but Rosen and Salguero bought the company in 2009 and revamped its user interface. As of March 2010, the pair had taken in about $500,000 in friends and family investment and were looking for up to $1 million more, with interest in both venture capital and angel funding. In February, CustomMade was reporting explosive revenue growth, taking in $350,000 in 2010 with plans for $2 million in 2011 revenue.

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