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Waltham startup Affectiva Inc. has raised $5.7 million in a Series B funding round led by UK consultancy Kantar and Myrian Capital of Dayton, Ohio.
According to a release from Affectiva, the company will use the funds to speed up market deployment of Affdex, its software for emotion recognition that the company uses to help understand how people feel in order to improve products and experiences.
Affectiva was founded in 2009 by MIT scientists Rosalind W. Picard and Rana el Kaliouby, and was spun out of research done at the MIT Media Lab. Its Affdex technology reads emotional states such as liking and attention from facial expressions using a webcam. In addition, the company makes a Q Sensor, a wearable biometric sensor to track excitement, engagement, stress and anxiety. The new funding will also be used help further development of the wearable device.
WPP and Myrian Capital will gets seats on Affectiva’s board of directors. Along with those new additions, Affectiva added to the company Timothy Peacock as vice president of engineering, and Andy Dreisch as vice president of customer success. Prior to joining Affectiva, Peacock led engineering at a number of web companies including ChoiceStream, Sermo and Intranets.com. Dreisch led customer success at SugarCRM.
In December of 2010, Affectiva was named on of Mass High Tech’s Five you should follow: Startups to Watch.
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