
Andover company Helium Inc., operator of an online self-publishing site for writers and bloggers that pays them based on activity, has taken in a $10 million round comprising debt and options and warrants for equity, according to a federal document.
The filing with the U.S. Securities and Exchange Commission notes a sole investor in the round but does not name the entity. Listed as related persons are essentially the entire board: Ann Bushell and John Paloian from RR Donnelly, Joseph Farrelly of New York-based Interpublic Group, Anne Kennedy of Beyond Ink, David Weild IV of Grant Thornton, Steve Pogorzelski of ClickFuel and William Huff of Affiliated Publications and a former president of the Boston Globe.
Helium was founded in 2006 and that year launched its website Helium.com. One backer of the company is Signature Capital LLC, an 11-year-old investment firm with operations in Florida and Portland, Maine. Signature also backed Chelmsford-based OurStage Inc., which was spun out of Helium to do with music what Helium was doing with writing.
In September of 2009, RR Donnelly took a minority stake in Helium for an undisclosed amount. With this new round of funding, Helium has taken in just under $20 million since it was founded.
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