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Raj Aggarwal of Localytics
The release names Boston-area investors Hub Angels as a new backer. CEO and co-founder Raj Aggarwal told Mass High Tech Cambridge VC firm LaunchCapital has also joined as a new investor. The two join existing backers Launchpad Angels, New York Angels and New York micro-VC Eniac Ventures.
Localytics raised a $700,000 seed round last year with Launchpad, NY Angels and Eniac. Aggarwal, reached this morning, said Localytics will use the funds to build the service to scale to meet what he called “huge demand,” and to market a new premium service, launched today, focused on mid-market customers. Localytics is hiring an online marketing director, a back-end engineer, and a front-end Ruby on Rails engineer, and will probably look to recruit an enterprise salesperson in the near future, Aggarwal said. Localytics’ back end technology includes Vertica (columnar) and MongoDB (NoSQL) databases, and the Scala programming language.
In December, Mass High Tech reported that Localytics, a 2009 TechStars Boston alum, had snagged a trio of media giants as customers: News Corp.’s Wall Street Journal, the New York Post and Turner Broadcasting.
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