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In a video posted to the company’s blog this morning, Oneforty Inc. founder Laura Fitton announced the company is leaving behind its “Twitter app store” moniker, a move Mass High Tech first reported last month.
“We’re really functioning as a social business buyer’s guide,” she said in the video.
Founded in 2009, Cambridge-based Oneforty provides a digital recommendation engine and marketplace for Twitter applications. The Cambridge company is backed with over $2 million from Boston venture capital firm Flybridge Capital Partners, San Francisco VCs Javelin Venture Partners and angel investors.
That service, launched on the model of Apple Inc.’s (Nasdaq: AAPL) iPhone app store, will now offer curation and combinations of business-related tools for Twitter and other social media applications, in addition to referrals to social media marketing consultants.
Fitton, a 2011 Mass High Tech Woman to Watch, founded Oneforty after establishing herself as an early presence on the social microblogging service Twitter, under the handle, “@Pistachio.”
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