Print
Email
Print Edition Stories
Friday, November 19, 2010
MITX awards turns 15 and SapientNitro smiles at its big wins
By Rodney H. Brown
MHT's Julie Donnelly: Boston lines up tech events for fall calendar
UMass President Jack Wilson on Entrepreneurship
It was all smiles at the 15th Massachusetts Innovation & Technology Exchange (MITX) awards last night, as the Best of Show and the Best Technology awards went to SapientNitro for its Smile Activated Vending Machine.
The awards were presented last night at a sold-out event at the Boston Marriott Copley Place, and new MITX President Debi Kleiman credited the MITX staff with helping make the first awards under her tenure run very smoothly. Kleiman assumed the role last month, replacing former president Kiki Mills, who has moved to the West Coast. Prior to coming to MITX, Kleiman was vice president of product marketing and sales operations at Communispace Corp.
The SapientNitro technology has already seen its first use, appropriately enough in an ice cream vending machine called “Share Happy” made by the industrial giant Unilever. The machine doled out free ice cream to people who smiled at it, driven by the SapientNitro technology.
A judging committee of more than 100 people from the media, industry analysts, academics, creative directors, chief technology officers, webmasters, developers, producers and marketing executives and strategists, helped pick the winners in the 25 categories. The 2010 MITX Award winners include:
Applied Technology -Weekly Reader Interactive Digital Editions from VPG Integrated Media
Best Brand Campaign - Olympus E-PL1 Launch, “Look What You Can Do” Campaign from Mullen
Best Cross Media Campaign - Olympus E-PL1 Launch, “Look What You Can Do” Campaign from Mullen
Best Direct Response Campaign -Fletcher Allen from Digalicious
Best Use of Mobile - Timberland Mobile Application from Mullen and mediahub
Best Use of Search - Hope for Haiti from Studiocom in partnership with Charles River Interactive
Biotechnology/Pharmaceuticals - Puppet Chemistry from PARTNERS+simons
Branded Content - New Balance Wellness from Almighty
Consumer Goods - Central Bottle website from Visual Dialogue
eCommerce - Gingerbread Construction company website from Conover Tuttle Pace with Jim Scherer Photography
Educational Institution - sustainability@BU from Imagemark
eLearning- Interactive Medical Cases from The New England Journal of Medicine
Entertainment & Games - The First 48 Investigation Game from Pod Digital Design
Environmental Consciousness - Bill Nye’s Climate Lab from Proximity Lab
Financial Services- Putnam Investments Lifetime Income Analysis Tool and Participant website from the Putnam Communications web team
Healthcare and Wellness- 1 in 3 People from Hill Holliday
Mobile - Lumber Liquidators iPhone App from Mullen with Aurnhammer
News/Aggregated Content - A Simple Switch by Philips from Carat with Advance Interactive Media
Nonprofit and Government - Smithsonian Folkways Recordings website from Visual Dialogue with Smithsonian Center for Folklife and Cultural Heritage technology team
Professional Services - New Hampshire Distributors website from Lightfin Studios
Social Influence Applications - Dunkin’ Donuts Facebook Brand Page from Studiocom with Hill Holiday (media) and RF Binder (PR)
Social Media Strategies - Eversave Re-launch from Prospectiv
Technology - Smile Activated Vending Machine from SapientNitro
Travel, Tourism, and Hospitality - SniqueAway Travel Private Sale Site from Smarter Travel Media with TANK Design
Video and Rich Media Strategies - Harley-Davidson Military Appreciation YouTube Masthead Banner from Overdrive Interactive
The 2010 MITX Award “Best of” winners include:
Interactive Marketer of the Year - Timberland
People’s Choice for Interactive Agency of the Year - Overdrive Interactive
Best Engagement - Olympus PEN Augmented Reality from Mullen with Total Immersion
Best User Experience - Emerson Hospital website redesign from PARTNERS+simons, Digital
Best Use of Technology - Smile Activated Vending Machine from SapientNitro
Best of Show - Smile Activated Vending Machine from SapientNitro
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
RSS Feeds
