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IBM has completed its $480 million acquisition of Waltham enterprise marketing software firm Unica Corp. The deal was first announced on Aug. 13.
According to an announcement by IBM, 500 Unica employees will join IBM’s Software Solutions Group.
IBM’s cash deal consists of plans to pay $21 per share for all outstanding shares of Unica (Nasdaq: UNCA).
IBM previously said that buying Unica will expand its ability to help its customers develop more targeted marketing campaigns, using Unica’s “sophisticated analytics and marketing process improvement” technologies. Unica brings to the deal more than 1,500 customers, including Best Buy, eBay, ING, Monster, Starwood and US Cellular.
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