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Thursday, September 9, 2010
Marketing software supplier Lytiks takes name, $850,000 and CEO
By James M. Connolly
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Boston-based marketing software developer Conversion Innovations has renamed itself as Lytiks, while also taking in $850,000 in angel investment and hiring a new chairman and CEO.
The new chief executive is Peter B. Kroon, also one of the investors. The company is retaining its co-founders, with Nick Goggans serving as president and Andrew Maillet as chief technology officer. Other investors include Sundar Subramaniam and John P. Kelly, a senior director with Symantec Corp.
The company adopted the name of its key product, Lytiks, a web-based marketing performance software using web analytics and call tracking to help companies measure the performance of multimedia advertising campaigns.
Lytiks is targeting small to mid-sized businesses and ad agencies.
Kroon’s experience includes his founding of two companies – Healthtrax Properties Inc. and Twin Oaks Software Inc.
“After completing our new Lytiks release on schedule for the fall, we are excited to secure this funding to accelerate our marketing and development efforts. We have hired programmers and trained more analysts over the summer; this fall we will be launching new initiatives with choice technology and agency partners as we extend performance tracking beyond the web analytics and phone call-tracking that have been in the works over the summer,” said Kroon in a press release.
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