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Print Edition StoriesWednesday, September 1, 2010
Tech across New England
Swipely sees shopping in mobile tracking future
By Mass High Tech Staff
Catapulter demos at Betaspring
MHT's Emerging Technologies Forum: Health IT and the Cloud
Swipely Inc.
Location: Providence, R.I.
Web: http://swipely.com/
Top executive: Angus Davis, founder and CEO
Industry: Social networking
After leaving Microsoft Corp., which acquired his voice-recognition startup Tellme in 2007, Angus Davis wasn’t shy about looking for a new startup. When he founded Swipely, he managed to keep the company stealthy for months, hiring engineers off a small seed round he invested himself.
That was until this May, when Swipely closed an old-school-sized A round at $7.5 million. For a Web 2.0 company anywhere, that’s a big number these days. In Providence, R.I., it’s unheard of.
Swipely aims to be like Foursquare, but track where people spend their money, not where they spend their time. The web and mobile service aims to make it easy for users to talk with friends about what they’ve bought. Plans for making money will come later, Davis said.
From the top, CEO Angus Davis: “The lens of our friends has fast become the most powerful way to communicate and discover content on the Internet. Shopping is the next area consumers will disrupt by embracing a new Web paradigm with social at its core."
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