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One of the poster children for the Internet boom of the mid-1990s, Lycos Inc. today was sold for $36 million. In 2001, the Waltham-based search engine and web tools company merged with Spanish telecom company Telefonica for $5.4 billion.
Lycos’ most recent owner, Daum Corp. of Korea, sold the firm to Ybrant Digital of India, a provider of digital marketing solutions.
Daum officials reorganized Lycos in 2009, and said the company has been profitable but that Daum wanted to devote its resources to its domestic businesses.
“Brand Lycos needs no introduction, we are excited to bring in the Lycos properties into our fold,” said Suresh Reddy, chairman and CEO of Ybrant Digital in a press release. “The quality of content and tools offered by Lycos has always attracted the best of the consumers across the world. Our goal is to combine the benefits of Ybrant’s global network with what Lycos has to offer in creating a compelling global destination for our advertising clients worldwide. Coupled with our offerings for advertisers, we do present new products to our local users worldwide.”
Lycos’ products and services include tools for video viewing and sharing, social networking, blogging, web publishing and hosting, online games, e-mail and search. The company says that it has 12 million to 15 million monthly unique visitors in the U.S.
Lycos in the news:
Lycos plans European relaunch - June 12, 2009
Lycos relaunch bets on social networking niche - May 16, 2008
New Lycos leader looks to lift portal back up - Sept. 12, 2005
Bob Davis stands as success symbol of dot-com era - July 22, 2002
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