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Friday, July 30, 2010

Babson and Business Innovation Factory launch lab

By Mass High Tech Staff

Babson College in Wellesley has partnered with entrepreneur Saul Kaplan’s Business Innovation Factory in Providence, R.I., to launch an Entrepreneur Experience Laboratory designed to accelerate development of entrepreneur support solutions.

The team is pitching the initiative as an effort to “develop a deep and ongoing understanding of the entrepreneurship experience through the lens of the entrepreneur, create a platform to design and test new entrepreneurship solutions and systems, and leverage storytelling and new media to share, understand, and accelerate entrepreneurial activity.”

In the fall, the BIF/Babson team start work to “capture deep insights into the day-to-day experiences that most significantly influence entrepreneurial success.” 

 Building on this new map of the entrepreneur experience, the team will create a prioritized list of opportunities where the experience can be enhanced to accelerate new venture creation. In parallel, the team also will stand up a functional lab environment wherein new ideas can be developed, designed and tested in real world environments.

BIF founder and Chief Catalyst Kaplan said, “In most cases, the voice of the entrepreneur is all but absent from discussions about how to better support new venture creation and there is little ongoing experimentation to facilitate the design and development of new approaches. With the launch of the Entrepreneurship Experience Lab, Babson and BIF have the opportunity to leverage our unique strengths to change this dynamic.”

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