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Click for a PDF file of the Largest Consumer Tech Companies
New England’s largest consumer tech companies are a diverse group, each dipping into a different corner of the industry. From practical GPS devices to entertaining toys, the companies dominating the field are a heterogeneous mix of software, hardware, services, or retail a combination of all of them.
The biggest companies are, as expected, the household names. These are the companies with the advertising budgets sized to let consumers recognize a product by its provider.
Farther down the list, though, are the companies whose consumers may be using their products and services without realizing the source. For example, the people delving into the fantasy game world of Dungeons and Dragons Online may not know Turbine Inc., but they certainly can recognize the game’s characters and interface. As more aspects of the consumer’s life have become digital, each aspect lends itself to a new product sector.
While a handful of large companies top the list of consumer tech companies, in New England the bulk of the companies making consumer-targeted products tend to follow a smaller model. There is a cloud of companies functioning with just a handful of people. Working in small shops or as virtual companies, many of these startups are running lean operations as they outsource various tasks. So, even as they grow, they’re not necessarily growing their workforce numbers in New England. They are the companies jumping on the mobile bandwagon with application development. They are the entrepreneurs taking consumer living to the Internet with SaaS tools for tasks ranging from managing social presence to tracking finances to organizing digital media.
Like phoenixes rising from the ashes, startups keeping popping up from former endeavors, launching yet another idea to help capture the wallets of consumers.
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