Print
Email
Print Edition Stories
MHT's Galen Moore: Nerds and geeks flock to Boston conventions
MHT's Doug Banks: Frugal startups get creative with office space
Cambridge interactive marketing startup Micronotes Inc. has landed $1.6 million in new funding, according to federal documents. The company has developed a survey technology that it targets to online banking customers who are offered rewards based on the amount of information they share about the brands they use.
Located at the Cambridge Innovation Center at One Broadway, Micronotes was founded in 2009 by CEO Devon Kinkead, who previously founded Extraction Systems Inc. In December of 2009, the company closed on a $301,000 equity round. In January, they bumped that amount up to $450,000.
While the individual investors were not disclosed in the filing with the U.S. Securities and Exchange Commission, the listing does note as a director Todd E. Warden, the managing partner of Harbor Light Capital Partners of Keene, N.H.
According to its website, Micronotes is working on a direct-reward system, called “KulaMula,” in which online bill-paying customers get cash back from answering brand-related questions during an interactive online interview that lasts about 20 seconds. The technology is run as a software-as-a-service product that integrates into a bank’s existing online presence, according to Micronotes.
In addition to Kinkead, Micronotes’ founders include venture capital veteran Harry J. Healer Jr., who was the founder and former managing director of Venture Capital Fund of New England. Kinkead’s previous company, Extraction Systems, a Franklin-based maker of semiconductor manufacturing equipment, sold in 2005 to Mykrolis Corp. for $25 million.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
RSS Feeds
