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Swaptree Inc. has hired a new CEO and closed the remaining $1.3 million of a $6 million equity financing round first reported in March, the company reports today.
Former NameMedia Inc. COO Jeff Bennett will take over in the Boston consumer web startup’s corner office from co-founder Greg Boesel, who will move to the role of president. The financing, led by Safeguard Scientifics Inc. (NYSE: SFE), brings Swaptree’s total capital raised to $12 million, according to a press release emailed to reporters earlier this morning.
Swaptree publishes a website that allows users to trade media such as books, DVDs, CDs and video games. The company makes money through an online service that lets users print shipping labels at a markup.
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