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Thursday, April 22, 2010
Quick Hit connects with Randy Moss as first 2010 starter
By Rodney H. Brown
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New England Patriots wide receiver Randy Moss is adding another Foxborough company to his resume, joining Quick Hit Inc. as both a new board of advisors member and the first Starter player in Quick Hit’s 2010 football season roster.
Players can play as coaches against teams made up of previous NFL players, called Legends, as well as current players, called Starters, and various fictional players Quick Hit designs and calls Joes. The Legends – including people like Barry Sanders, Warren Moon, and Tony Dorsett – can be drafted to play on a Quick Hit players team, as can the roster of starters, which will be five players that will make up the five key positions in a football team, according to Jeff Anderson, founder and CEO of Quick Hit. Moss is the first Starter for this coming season, and Quick Hit will be filling out the list as the season approaches.
Having current NFL players available to interact with Quick Hit’s players adds to the realism of the game, Anderson said. “One of the key considerations in making the game as authentic as possible is working with some of the biggest football players out there, both past and present.”
Anderson also said that he is looking forward to Moss’ work on the board of advisors, and that he is a perfect fit. “What we are looking at is the complete package, and I think he represents that on the field as well as in the boardroom,” Anderson said. “He has great contacts in the league and obviously that helps us as well.”
According to Anderson, the company’s first game, free-to-play Quick Hit Football, broke the one million registered users mark in its first season of 2009-2010. Anderson said Quick Hit is on track with its monetization strategy of advertising revenue as well as micro-transactions for game content, including a new feature just about to go live, the ability to buy certain types of plays not available to free-to-play users.
“That mix is going to be really important for us coming into the 2010-2011 season,” Anderson said.
Last month Quick Hit signed a distribution deal with the largest gaming site on the Web, IGN, which will make the game available through its network of sites, including Direct2Drive, FilePlanet, AskMen and IGN.com.
Anderson launched Quick Hit in 2008 as Play Hard Sports Inc. From 2001 until October 2007 he was CEO of online game company Turbine Inc., which this week was acquired by Warner Bros. for a rumored $160 million.
Quick Hit, which Anderson said has “over 25” employees, took in $8 million in a Series B funding round in January of 2009, bringing the total invested in Quick Hit to $13 million. Backers include Valhalla Partners, TriplePoint Capital and New Enterprise Associates.
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