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Digital Brand Connections LLC, a Wilton, Conn., company founded earlier this year by former Clear Channel Communications Inc. executives, has raised a $550,000 angel round to build proprietary digital media players for well-known brands to stream rich media to their customers and fans.
Sports franchises are one of the best examples of the startup’s target customers, said Robert Williams, who co-founded Digital Brand Connections this year with Drew Hilles. The two worked together previously at Clear Channel’s radio division, before Hilles left to found dMarc Broadcasting, an automated radio ad company. DMarc sold to Google Inc. (Nasdaq: GOOG) in 2006 for $102 million and additional performance-based incentive payments of up to $1.1 billion, as Google launched a radio advertising effort, and Hilles became a sales executive there. However, Google last year killed its radio advertising project.
The new project aims to remove the media middle man for powerful brands, said Williams. “One of the things we’ve seen and believe is that there are some brands that don’t need to work through other media to connect with their fan base and support their brand,” he said. “They can become the medium.”
DMarc co-founder Ryan Steelberg is an angel investor in the round, which was disclosed last week in a regulatory filing.
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