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EveryZing Inc. is undergoing the second name change of its short career thus far. The Woburn-based maker of video search technology is now called Ramp Inc., the company announced in a press release this morning.
The company spun out of BBN Technologies Corp. in 2006 as Podzinger, using a BBN-developed natural language processing engine to search podcasts. Within its first year, it had shifted its focus to video and rebranded itself as Everyzing. The company’s technology is designed to optimize video content for search engines, and allow users to jump to time-tagged points in a video using search within a customer’s site.
CEO Tom Wilde said when Raytheon Corp. bought BBN last month for $350 million, EveryZing – now Ramp – did not go with the Cambridge-based defense research company. Ramp is now owned solely by General Catalyst Partners and Accel Partners, the venture investors who backed its initial spin-off from BBN; Fairhaven Capital, which led a $10 million Series B round in 2007; and Peacock Capital, the investing arm of NBC Universal Inc., which joined an $8.25 million round in May. The startup has so far taken in nearly $25 million in venture financing.
With 30 employees, the company is still below $10 million in revenue but expects to hit cash-flow break-even by the end of 2010, Wilde said. Its customers include News Corp., NBC, Thomson-Reuters and Meredith Publishing.
The company’s name change accompanies a rebranding that will bundle its various tools, including video search engine optimization, site search and a video player, into a holistic offering.
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