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Print Edition StoriesTuesday, November 17, 2009
Gennari, Aronson form new law firm aimed at growth companies
By Galen Moore
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Boston lawyers Lawrence Gennari and Neil Aronson have left their respective law firms to launch their own firm, based in Needham, with a focus on growth companies from startups to the middle market.
Gennari, a former partner at Choate Hall & Stewart LLP where he focused on early-stage companies and angel investment, said he and Aronson, former chair of the national business and finance practice at Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, PC, will each bring about two dozen clients from their respective firms. The new firm is called Gennari Aronson LLP.
The two are joined by Choate attorney Laura Glynn, Choate associate Matthew Graber, and likely a third attorney, whom Gennari did not name, but said the firm “hopes to hear from today.”
“We really want to try something different and more entrepreneurial with a somewhat lower cost structure,” Gennari said. “It’s really kind of an outsourced general counsel model.”
The new firm plans to form a startup advisory board that will function as a built-in executive-in-residence program, Gennari said.
The small firm’s lower cost structure will enable it to be flexible with early-stage startups who may not be able to afford higher rates, Gennari said. “Clients often need us most when they can’t afford to pay us.”
However, the firm will seek to limit the amount of sweat equity it takes in very early-stage startups, he said.
In a written statement, Mintz Levin corporate and emerging growth practice chair Peter Demuth wished Aronson well, saying Mintz Levin’s practice remains active, having closed at least 15 public offerings in 2009 and “dozens” of venture capital investments and acquisitions.
A Choate spokeswoman did not return calls seeking comment.
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