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T3 Expo LLC launched today as a trade show general services firm that is applying Web 2.0 technologies and strategies to an industry that the founders describe as pretty traditional in its approach.
Founded just one month ago in Marshfield by industry veterans Chris Young, Chris Valentine and Nate Derby, T3 Expo said that it plans to use on-demand delivery models and online collaboration tools to make the trade show services business more responsive to clients and more affordable.
“A big part of any event is the planning stages,” Young said. “What happens is there is a tremendous amount of volume of documents and content in the approval process.”
By using online collaboration tools as much as possible, T3 Expo plans to reduce that volume to a bare minimum. However, the company will customize each application of its online tools to a specific client’s needs, said Derby. So if a medical company needed to track and retain all of the communications it had in the collaboration process, T3 Expo would customize their tools to meet that need.
The company has taken money only from friends and family so far, and the founders — all of whom worked for the trade show contractor giant Champion Exposition Services — say they don’t have any current plans to seek any institutional funding.
Another way the founders say they will make a difference in the trade show industry is by the use of on-demand principles for the design and delivery of the elements of a client’s trade show needs, such as signage and booths.
“The regular service providers have large warehouses; they are more like rental companies,” Derby said.
T3 Expo also plans to use the information it gets from clients to improve its processes for other clients down the road, as well as provide as much feedback and follow-up for the clients from a specific trade show as possible. If the client is unhappy, that goes into the mix to be learned from as well, the founders said.
“You have to make it easy for your customer to complain,” Derby said.
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