Print
Email
Print Edition StoriesWednesday, October 7, 2009
PermissionTV renames to VisibleGains, shifts online video strategy
By Galen Moore
MHT's Jackie Noblett: Generating power from hot pavement
MHT's Galen Moore: Hiring trends and opportunities
The Murphy brothers' software-selling family tree
PermissionTV Inc. has changed its name to VisibleGains , the company announced today. The name change comes along with a business model shift first reported in Mass High Tech last month.
PermissionTV launched in 2005 as an online video publishing platform software provider. As VisibleGains, it is now turning its focus toward interactive use of online video in the enterprise.
VisibleGains’ software product is aimed at letting marketers qualify sales leads through interactive video posted online. It also hopes to make video a tool for sales, letting salespeople quickly shoot and post video depicting whiteboard presentations and other content and send it to prospects.
CEO Cliff Pollan, who took over earlier this year from former CEO Bob Lentz, has said the company hopes online video will soon be as common as white papers in PDF format. Lentz is now CEO at e-discovery software maker Digital Reef.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
RSS Feeds
