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Four months after its first venture funding, Boston-based DataXu Inc. has come out of stealth mode, announcing its online advertising offering at the TechCrunch 50 event in San Francisco today.
Beyond the offering, the company issued very little new information since April, when the company took $6 million in venture capital from Atlas Venture of Waltham and Flybridge Capital Partners of Boston.
DataXu intends to provide real-time analytics software for advertising campaigns. The company’s software is designed to bid-manage and buy each ad impression individually, making snap decisions on “hundreds of thousands” of ad opportunities per second.
DataXu has its first customer, the company also announced today, in Havas Digital, a privately held Spanish company that manages seven interactive marketing and advertising agencies.
DataXu was co-founded in 2007 by MIT aeronautics and engineering professor Edward Crawley and former Technology Review president and CEO R. Bruce Journey. CEO Mike Baker, formerly chief at Enpocket Inc. and then Nokia Interactive after Nokia acquired Enpocket in 2007, has joined DataXu company since its founding, and is listed as a co-founder, a spokesman said. Atlas Venture’s Jeff Fagnan and Flybridge Capital’s Jeff Bussgang have seats on the company’s board.
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