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DirectoryM Inc.’s 12 founding employees have ponied up another $2 million to expand the online database centralization startup globally — after buying it out from its investors in March 2007 for $6 million.
The Boston-based company is profitable to the tune of a 30 percent margin, said CEO Panos Bethanis. With about 55 full-time employees, the company is projecting it will earn $12 million in revenue in 2009, triple its top line for 2008, he said. DirectoryM is an operating name for Interaction Media Group Inc.
DirectoryM’s goal with the most recent round of funding is to achieve global market penetration, “before our solution becomes too visible,” Bethanis said. “We have six offices around the world. Our goal is to become the central database in those countries well before anybody even thinks of database centralization.”
The company now has offices in Gemany, France, Korea and Japan, he said.
Database centralization, as Bethanis defines it, aggregates information onto landing pages as a white-label solution for online operators. Revenue comes through placing ads on those pages, he said. The service is designed to create useful pages that can drive search-engine traffic. For example, if a user searches “bike rentals” in North Carolina, the state tourism website can compete for that traffic with an aggregation of useful data and links — even though it may not have built a page on bike rentals.
“No matter who I am, I turn my website into a 9,800-terabyte database solution,” Bethanis said.
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