Print
Email
Print Edition Stories
MHT's Rodney Brown: App developers see opportunity in new iPhone
MHT's Galen Moore: New 'hyperlocal' web trend
MHT's Galen Moore: Two differing web-based news business models
California mobile advertising firm Nexage Inc. said it closed a first round of funding with $4 million and will move its headquarters from Fremont to Boston.
Nexage said the funding came from Wellesley-based GrandBanks Capital and BlackBerry Partners Fund of Canada.
Along with the funding, former Nokia vice president and head of Nokia Interactive Mike Baker has been appointed chairman of the Nexage board. Matt Golden, a partner at BlackBerry Partners Fund, and Ryan Moore, general partner at GrandBanks Capital, will join the board.
Nexage said its initial product, AdMax, is a mobile “ad mediation and optimization solution that enables mobile publishers to maximize revenues from mobile ads while reducing internal operating expenses by connecting to multiple ad networks, and is in use globally by major publishers.”
Nexage said it will relocate to take advantage of Boston’s talent pool and success in mobile advertising.
Recent activity in the space includes Nuance Communications Inc.’s acquisition of Zi Corp. in February for $35 million in cash and stock. Zi is a Calgary, Alberta-based maker of mobile advertising software.
In May, Cambridge-based mobile marketing technology developer Celtra Inc. secured $1.2 million in a Series A round of funding from RSG Capital, a venture fund based in Slovenia.
RSS Feeds
Comments
Please Login/Register to post comments.
No comments have been added or approved.