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Backup and recovery company Acronis Inc. is changing how it sells its software by rolling all of its various services and products into a single suite that it hopes will meet the needs of a wider range of customers.
Traditionally, the Burlington-based company has made its money selling to small and midsize enterprises, but with the new unified solution, which it calls Acronis Backup & Recovery 10, Acronis is aiming for large enterprise business as well, according to president and CEO Jason Donahue.
“We’ve been in the business of providing backup products to the enterprise for about five years now,” Donahue said. “This is a suite of products that replaces all of our business and enterprise offerings for backup and recovery. It is a new architecture — redesigned to address a much larger swath of the market.”
Acronis claims it has two features that differentiated it from the rest of the backup and recovery companies, such as Sepaton Inc. of Marlborough or Boston-based Carbonite Inc. The first is that it takes an exact image of the drive being backed up, data block by data block, and restores it that way, after allowing the user to boot from the image of their own drive wherever it is backed up to on the network.
The second, and the company’s secret sauce, is a real-time data de-duplication technology that Donahue claims can save a company significant money on its storage costs by avoiding backup of unnecessary redundant files.
“We can achieve savings of between five times to 100 times with de-duplication, depending on the way you are configured,” Donahue said. “Nobody today is providing data de-duplication on backup and recovery for small enterprises.”
Acronis was founded in 2000 and has offices in about 24 countries. According to Donahue, the company has about $120 million to $130 million in revenue annually, and it has about 650 employees.
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