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Friday, May 29, 2009
The Pitch
Boingnet launches personal URL marketing app
By Mass High Tech staff
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Boingnet LLC
Headquarters: Scituate
Employees: 2
Founded: 2008
Web: www.boingnet.com
E-mail: alec@boingnet.com
Phone: 781-210-2133
The Pitch: Boingnet is seeking funding to develop and market its direct marketing technology.
PITCHING THE TECHNOLOGY
Boingnet has developed a web-based application for generating personal URLs (pURLs) and landing pages for direct marketing campaigns. The company says its tools are intended to be easy and intuitive to use. The application is designed to allow customization of dynamic, data-driven landing pages, the company says. Using the product, a business can create a web page where customers can provide information, or take advantage of deals. The company launched at the Direct Marketing Association’s DMA08 conference last fall, and says it has an existing customer base using version 1.0 of its self-service application to support their marketing campaigns.
PITCHING THE PEOPLE
Who is on the management team? Alec Graziano, owner and CEO; and Chris Crimi, director of sales.
Have executives been involved in a cashout prior to this venture? No.
Who is on the board of advisers? The company has not yet formed a board of advisers.
PITCHING THE BUSINESS
How much money is being sought? Boingnet says it is seeking $1 million to develop and market the second version of its marketing application.
What partnerships, collaborations or affiliations are already in place? The company says it has formed partnerships with ad agencies, marketing agencies and print companies looking to resell white-labeled versions of its pURL marketing application.
List any federal or state grants, contracts or awards received: None.
What’s the market size being pursued? Boingnet says direct marketing accounts for 53 percent of all advertising dollars spent in the United States. The company estimates $176 billion will be spent on direct marketing campaigns in 2009.
Who are the likely competitors, direct or indirect? Boingnet says its direct competitors include Boston-based web design and marketing company Mindfire Holdings LLC, and New York-based Indros Group Inc.’s Easy Personalized URLs service.
Is the company profitable? Yes.
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