Web conversion firm SeeWhy grows funding, facilities

By Mass High Tech staff

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SeeWhy Inc., a website conversion development company, has grown in every direction, pulling in $4.5 million in funding, opening a new center devoted to software as a service (SaaS) delivery and research, and adding a new CEO.

SeeWhy’s recently launched free abandonment tracking service, called Abandonment Tracker Free, follows web analytics to find abandoned websites, online forms, applications and registrations and convert to customers.

The $4.5 million financing came from Scottish Enterprise, Scotland’s main investment arm, with additional investment from return backers Logispring, Pentech Ventures and Delta Partners.

The company’s new SaaS delivery and R&D center is located in Edinburgh, Scotland.

Headquartered in Andover, SeeWhy also added new management to the company by bringing in Scott Silk as CEO and Lou McNemany as vice president of sales. The company was founded by Charles Nicholls in 2003.

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