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Print Edition StoriesThursday, April 30, 2009
Viximo lands $5M, names North Bridge’s Grayson as CEO
By Mass High Tech Staff
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Internet startup Virtual Goods Market Inc., which does business as Viximo, has pulled in an earlier $5 million financing round and named North Bridge Venture Partners principal Dayna Grayson as its acting CEO.
The $5 million funding for the Cambridge-based company, which came from North Bridge Venture Partners and Sigma Partners, closed in the first quarter, Grayson said. Grayson took over the acting CEO position from former CEO Rob Frasca.
The company develops a platform that allows content creators to share digital goods through online and mobile communities. The Viximo website defines digital goods as “anything from a virtual gift on a website, a customization for your Mii, a puzzle, clothing for your avatar, a flirt on your iPhone of even a ringtone.”
Viximo also announced partnerships with three social networking sites, including wadja.com, booksie.com and ibeatyou.com.
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