Print
Email
Print Edition StoriesFriday, April 17, 2009
The Pitch
Lil'Grams seeks $1M for launch of online baby scrapbook
By Mass High Tech staff
MHT's Efrain Viscarolasaga: How social networking is changing business
MHT's Galen Moore: Charities score with online fundraising
MHT managing editor Rodney Brown on NECN: 22 tech companies give back to community
Lil’ Grams
Headquarters: Cambridge
Employees: 6
Founded: 2007
Web: www.lilgrams.com
E-mail: ranvir@lilgrams.com
Phone: 617-401-8911
The Pitch: Lil’Grams is seeking $1 million.
PITCHING THE TECHNOLOGY
Lil’Grams helps parents organize and share pictures and movies of their children. The company says it wants to make it simple for parents to capture and share their baby memories as they happen. Lil’Grams allows parents to use e-mail, iPhones, SMS, and photo sharing sites, to create “grams” on its microblogging platform. The content is stored in a secure, private, online “baby book,” the company says. To generate revenue, the company plans to charge an annual subscription fee for use of its product; offer prints, print subscriptions, printed baby and memory books, and other products through the application; offer sponsored “grams” and contests to marketing partners; and customize the micro-blogging platform for verticals other than the baby market. The application, currently in private beta, is planned to launch publicly in May, the company said.
PITCHING THE PEOPLE
Who is on the management team? Greg Narain and Ranvir Gujral, co-founders, both also co-founders of Blue Whale Labs.
Have executives been involved in a cashout prior to this venture? No.
Who is on the board of advisers? The company says it is building an advisory board.
PITCHING THE BUSINESS
How much money is being sought? Lil’Grams is seeking $1 million in funding.
What partnerships, collaborations or affiliations are already in place? None.
List any federal or state grants, contracts or awards received: None.
What’s the market size being pursued? The company says $17 billion per year is spent on baby-related products.
Who are the likely competitors, direct or indirect? Lil’Grams says its competition comes from parents who build baby-themed websites and blogs themselves, and from existing photo sharing websites and baby-related social networking sites.
Is the company profitable? No.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
RSS Feeds
