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Print Edition StoriesFriday, April 17, 2009
Stealthy DataXu grabs $6M in first VC round
By Mass High Tech staff
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Online advertising startup DataXu Inc. has landed $6 million in funding in its first round, according to federal documents.
The Cambridge-based company is backed by Atlas Venture of Waltham and Flybridge Capital Partners of Boston, notes website PE Hub. According to the company’s website, DataXu is working on a technology — called the Dx platform — to provide real-time targeted advertising to website visitors that can be scaled up to hundreds of thousands of ad requests per second.
The company was co-founded in 2007 by MIT aeronautics and engineering professor Edward Crawley and former Technology Review president and CEO R. Bruce Journey, according to Crawley’s profile on MIT’s website and Journey’s Linkedin page. Sitting on DataXu’s board with Baker, according to the filing, are Atlas Venture’s Jeff Fagnan and Flybridge Capital’s Jeff Bussgang, .
The company lists on its filing for the $6 million funding that its CEO is now Michael Baker — former chief at Enpocket Inc. and then Nokia Interactive after Nokia acquired Enpocket in 2007, according to PE Hub. Journey, who was CEO from DataXu’s founding, now lists himself as “chief revenue officer,” and Crawley is listed as vice chairman.
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