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ExtendMedia Corp. has appointed a new CEO. Former Lightningcast Inc. CEO Tom MacIsaac joined the Newton-based digital video delivery company at the beginning of March, he said. The corner office had been vacant since the departure of former CEO Jim Geary in late 2007, a company spokesman said. Founder Keith Kocho will remain company president.
Most recently a venture partner at California-based BlueRun Ventures, MacIsaac joined the ExtendMedia corporate board early in 2008. ExtendMedia was a former business partner of Washington, D.C.-based Lightningcast, which MacIsaac joined in 2003. The company, a provider of broadband video advertising, was acquired by AOL LLC in 2006. Terms were not disclosed.
ExtendMedia’s recent fundraising, a $10 million Series C round closed in December, puts the company in a “great financial position” to win big customers in a market that has “an enormous amount of activity,” MacIsaac said.
“If you’re a cable system provider or a (telecommunications company) that’s providing (Internet protocol) TV solutions, you are still investing heavily in figuring out what the converged video landscape looks like and how you transport media between and among different devices,” he said.
ExtendMedia’s principal competitor in the space is Seattle, Wash.-based thePlatform for Media Inc., MacIsaac said.
The move to ExtendMedia is a homecoming for MacIsaac. A Boston native who grew up in Scituate, he has lived in Washington, D.C., for several years.
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