Wednesday, March 11, 2009

Red Sox fan site developer TruMedia partners with Ace Ticket

By Brendan Lynch

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TruMedia Networks LLC reports it has partnered with ticket broker Ace Ticket Worldwide Inc.

Financial terms of the deal were not disclosed. Under the marketing partnership, Ace will run banner ads and other ads on Sawxheads.com, its social network aimed at Boston Red Sox fans. The ads will run specifically on Sawxheads.com’s ticket marketplace, where members can buy and sell tickets.

Sawxheads.com is part of TruMedia’s group of social networks for fans of Boston’s sports teams. Its other properties include Boston Celtics site Celtsheads.com, New England Patriots site Patsheads.com and Boston Bruins site Blackandgoldheads.com.

In October, Red Sox broadcaster Jerry Remy struck a marketing and content distribution partnership with TruMedia, including the ex-Red Sox second baseman blogging for the site. Remy also joined the company’s board of directors.

TruMedia, based in Boston’s Brighton neighborhood, bought the online fan communities from Boxcar, a North Adams-based website developer, in September.

In August, the company named former Boston Red Sox executive Rafe Anderson as its president and CEO. Before joining TruMedia, Anderson was director of business development at Fenway Sports Group.