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Print Edition StoriesFriday, December 12, 2008
Digitas drops 2 percent of digital marketing jobs
By Mass High Tech staff
How is the economic crisis affecting tech companies?
Digitas Inc., a digital marketing firm in Boston, has laid off about 42 workers, two percent, of its 2,100-employee workforce nationally, according to published reports.
The company, owned by advertising holding company Publicis Groupe of Paris, cited economic recession concerns as reason for its U.S. restructuring, the Boston Business Journal reports.
The report did not disclose the number of Boston staffers affected by the job cuts, though it did mark Boston as having 800 employees before the layoffs were announced. Digitas also has offices in Atlanta, New York, Chicago and Detroit.
Digitas retains General Motors Corp. as one of its largest clients, the BBJ reported, and the auto giant is a factor in Digitas’ restructuring. GM plans to conduct its own restructuring related to Digitas by either selling three of the digital marketing firm’s brands -- Saab, Pontiac and Saturn -- or backing down on it, the BBJ wrote.
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