Thursday, November 20, 2008

Mullen, mustard lead the 2008 MITX Award winner

By Mass High Tech Staff

For the thirteenth year in a row, the Massachusetts Innovation & Technology Exchange (MITX) last night presented its awards for the region’s best interactive marketing efforts of the year.

The awards were presented at a gala event at the Copley Marriott in Boston and drew more than 1,300 industry insiders, according to officials on hand.

Award winners competed in 28 categories, in vertical industries ranging from biotechnology/pharmaceuticals to travel and tourism as well as interactive marketing campaigns. Five “Best of...” categories were also considered.

The judging committee for the MITX awards was composed of more than 100 members of the media, industry analysts, academia, creative directors, chief technology officers, webmasters, developers, producers, content providers and marketing executives.

The five “Best of” winners include:

• Best User Experience: Join Bain — Sapient Interactive for Bain & Co.
   
• Best Engagement: The Skinny on Mustard — Genuine Interactive for Reckitt Benckiser (French’s Mustard)
   
• Interactive Marketer of the Year: Liberty Mutual
   
• Best Use of Technology: Hangout — Hangout Industries
   
• Best of Show: National Grid Power of Action Campaign / Floe — Mullen for National Grid

The other 2008 MITX Award winners include:
 

• Applied Technology: Visual IQ Digital Marketing Analytics Platform — Hill Holliday for Liberty Mutual
   
• Biotechnology/Pharmaceuticals: MS LifeLines Magazine & Newsletter: A Patient Retention Campaign — Cramer for EMD Serono Inc.
   
• Consumer Goods: The Skinny on Mustard — Genuine Interactive for Reckitt Benckiser (French’s Mustard)
   
• Corporate Training and Support: Join Bain — Sapient Interactive for Bain & Co.
   
• Education and Learning: Firefly Watch — Museum of Science
   
• Educational Institution: Harvard Business School MBA site — iFactory for Harvard Business School
   
• Entertainment/Sports: The Andromeda Strain - Wildfire Lab — Pod Digital Design for A&E Television
   
• Financial Services: Charles River Ventures corporate website — Hunt & Gather for Charles River Ventures
   
• Health and Fitness: Halifax Health website — Acsys Interactive for Halifax Health
   
• Kids, ‘Tweens & Teens: FETCH! with Ruff Ruffman — WGBH Interactive for WGBH Educational Foundation
   
• Media: Network World.com — Network World Inc.
   
• Mobile: LaundryView Lite for Mac-Gray Corp. — Pixel Bridge for Mac-Gray Corp.
   
• Best Brand Campaign: National Grid Power of Action Campaign — Mullen for National Grid
   
• Best Direct Response Campaign: Comcast Business Class Spring Promotion Acquisition Campaign — OTOi, a One to One Interactive company for Comcast
   
• Best Integrated Campaign: National Grid Power of Action Campaign — Mullen for National Grid
   
• Best Use of Mobile: IKEA Catalog ‘Find It’ Sweeps — Valassis 1 to 1 Solutions for IKEA
   
• Best Use of Search: Harley-Davidson Paid Search Marketing 2008 — Overdrive Interactive for Harley-Davidson
   
• Best Use of Social Media: Burma It Can’t Wait — Digital Influence Group for Fanista
   
• Best Use of Video: Used Car Ambush — Mullen with Struck for General Motors Corp.  (GM Certified Used Vehicles)
   
• Best Use of Sponsorship: Comcast Pandora sponsorship — OTOi, a One to One Interactive Company for Comcast
   
• Nonprofit/Government: Revels.org website redesign — ISITE Design for Revels
   
• Online Commerce: Rockport Global Web Store — gsi interactive - a division of GSI Commerce for The Rockport Co. LLC
   
• Professional Services: EY Insight — Molecular with Carat for Ernst & Young
   
• Real Estate: Rentomatic — Investment Instruments Corp.
   
• Rich Internet Application (RIA): Valassis ‘PromoCircular’ — Valassis for Valassis
   
• Technology: HP Showroom — Oasis Technology Partners for Goodby, Silverstein and Partners
   
• Travel, Tourism and Hospitality: Water Recreation Site — Digitas for Holiday Inn
   
• Web 2.0 and Social Networking: Building Brand, Content and Capital through Facebook — TripAdvisor