Monday, November 17, 2008

Flybridge Capital leads digitalArbor’s $5M Series A financing

By Mass High Tech Staff

Boston-based Flybridge Capital Partners has led a $5 million first-round funding of digitalArbor, a Cohasset digital advertising, marketing and communications firm. The financing deal includes the addition of Flybridge’s Jeff Bussgang to digitalArbor’s board of directors.

DigitalArbor employs a cost-effective onshore/offshore business model, company officials said, with its digital marketing in Massachusetts and its technology and creative production business in Costa Rica. The company was founded by Robert Willms, who worked for more than a decade at Digitas as president of the Digitas Boston region and global head of technology, strategy and analytics. At Digitas, Willms led the implementation of Prodigious, the company’s “near-shore digital production model.”

Flybridge announced last week that it had led an $8.25 million Series B round of financing for Transpera Inc., a California mobile video monetizing platform. The funding would be used to grow products and services, Transpera officials said. Transpera develops an advertising monetization platform for web video delivered on mobile phones.

Flybridge Capital is an early-stage venture capital firm that manages $560 million in investments predominantly in health care, consumer and information technology.