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Making Mass. a mini-Hollywood: Efrain Viscarolasaga on NECN
Attending the SIGGRAPH computer graphics trade show in California this week, Bedford-based motion control tech company InterSense Inc. is pushing to add the motion picture industry to its target markets with a new “virtual camera” for directors and designers of virtual worlds.
The new camera is aimed at providing a life-like camera motion while filming in digital environments. It was created through InterSense’s work on gaming applications.
“The challenge in gaming and virtual video is that the interface — the mouse or keyboard — is very staccato, and (the end product) looks like a computer created it,” said InterSense CEO T.C. Browne. “The new product allows producers to shoot in the real world and apply it to the digital world.”
For example, a producer could shoot a single live actor in a blank room while immediately viewing the scene in whatever virtual space is desired, eliminating editing and production time.
Traditionally a maker of systems for military and industrial uses, InterSense used SIGGRAPH as a launch point for its newest product, highlighting the firm’s movement into the industry’s film-making ecosystem. While officials said the company has signed a major Hollywood studio as a new customer, Browne would not disclose the name.
He said he is confident, however, that others will follow as the industry moves further into the Digital Age. According to cinema industry analyst firm Dodona Research, half of the world’s cinema screens could go digital by 2013, representing an $8 billion industry.
InterSense has not, however, abandoned its other markets and “gone Hollywood.” In late July, the firm closed a new, Phase 1 Small Business Research Innovation award with the U.S. Air Force to develop a wireless, networkable motion-sensing system that will track and report the location and devices in training applications using virtual reality.
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