Monday, March 3, 2008

The Pitch

HNHSoft looks to translate a funding

HNH Software LLC

Headquarters: Burlington

Employees: 7

Founded: 2006

Web: www.hnhsoft.com

E-mail: ir@hnhsoft.com

Phone: 781-207-1986

The Pitch: HNHSoft is seeking $3 million in equity funding

PITCHING THE TECHNOLOGY

HNHSoft said it has developed a foreign-language learning tool for wireless handsets. The company's product is a voice-enabled talking translator, available in Chinese, Cantonese, Korean, Thai, French, German, Italian, Spanish and Russian.

PITCHING THE PEOPLE

Who are the company's founders? Song Han, formerly of Oracle Corp.; Wei Huang, formerly of Net2Phone Inc.; and Jian Zhang, formerly of Baidu.com Inc.

Who is on the management team? Song Han, CEO; Wei Huang, CTO; Jian Zhang, VP of engineering.

Have executives been involved in a cashout prior to this venture? Yes. Jian Zhang was an early employee of Chinese search engine Baidu.

Who is on the board of advisers? HNHSoft is forming its board.

PITCHING THE BUSINESS

How much investment is being sought? The company is seeking $3 million.

What partnerships, collaborations or affiliations are already in place? Royal Philips Electronics NV's mobile division and BenQ-Siemens are HNHSoft's OEM customers in Asia. HNHSoft said it has about 10 distribution partners, including Nokia Corp., Handango Inc. and Motricity Inc.

List any federal or state grants, contracts or awards received: None.

What's the market size being pursued? HNHSoft said there is a $5 billion to $10 billion market for its product.

Who are the likely competitors? Traditional language companies, such as Berlitz International Inc. and Rosetta Stone Ltd., and technology-based companies like Livemocha and Fluenz.

Is the company profitable? No. HNHSoft said it is breaking even.