Tuesday, February 12, 2008

Bentley College reels in King Fish Media partnership

Bentley College and King Fish Media have struck up a partnership, according to the multimedia marketing company.

As part of the deal, King Fish plans to use focus group rooms, consumer usage studies and analytic labs at the Waltham-based school's Center for Marketing Technology. In return, Salem-based King Fish will promote the center on its website and marketing materials.

Financial details of the partnership were not disclosed.

The Center for Marketing Technology houses qualitative and quantitative marketing research and analysis. The center said it is sponsored by corporations including Microsoft Corp., Hewlett-Packard Co. and Mazda Motor Corp.

Founded in 2001, King Fish is a private company that customizes marketing materials for its clients. The company said it creates "private media channels" for companies that include custom print and online publishing, webcasts, events, and market research.