Monday, January 28, 2008

Visible Measures tallies up $13.5M second round, buys Calif. firm

Boston analytics software maker Visible Measures Corp. has closed a Series B round of venture funding led by firms on both the East and West coasts and acquired a California company.

Visible Measures, which specializes in measuring the behavior of Internet video audiences, closed a $13.5 million round of funding and bought Vidmeter, a web-based video analytics company that launched in 2007, officials said.

Financial terms of the acquisition weren't disclosed.

Visible Measures, which employs 30 workers, plans to invest in Vidmeter's technology and integrate it with Visible Measures during the first half of this year, company officials said.

The funding, led by California-based Mohr Davidow Ventures and Cambridge's General Catalyst Partners, increases total investment in Visible Measures to $19.3 million.

In 2005, CEO Brian Shin co-founded Visible Measures with CTO Andrew Wilson, who is no longer with the company. In 2006, five angel investors, including MIT Entrepreneurship Center chairman Edward Roberts, invested $800,000 in the company.

In February 2007, Visible Measures raised a $5 million Series A round of venture capital.

The Visible Measures software is designed to monitor websites and programs incorporating rich Internet applications, or RIA, which are typically difficult to track because users can update web-page content without loading another page. The company has listed among its largest customers Boston-based data storage company Iron Mountain Inc., California-based Adobe Systems Inc. and New York-based DynaTech International Corp.