Monday, December 12, 2005

Software

StratBridge seeks market slam dunk

By Efrain Viscarolasaga

In pseudo-stealth mode for five years, StratBridge Inc. of Cambridge is finally bringing its statistical analysis platform to the marketplace. The product has been in use in a variety of applications as it has been developed, but this week marks the first time it has been packaged as a generally available, hosted web service.

"We have now reached the point where we have proven our products with large, sophisticated clients and are at the point - technically and organizationally - to broaden our scope and aggressively pursue a broader range of opportunities," said Matt Marolda, founder and ceo.

StratBridge has been selling product for some time. Profitable for 22 straight quarters with 75 to 100 percent growth every year over the past five years, Marolda said the company is "well into the seven digits" in terms of yearly revenue.

StratBridge counts Deloitte Consulting LLP and the Boston Celtics as clients. For the Celtics, the company developed a ticket-tracking application so Celtics executives can track sales of any seat in the arena.

"We've been looking for a way to measure sales in real time, game to game," said Daryl Morey, senior vice president of operations and information for the Boston Celtics. "Using the tool, I can probably attribute five-figure returns (dollars per game) for offers we've developed using it."

Market competitors include Cognos Inc. and Hyperion Solutions Corp., but Marolda said StratBridge's advantages are in its ability to draw data from internal and external sources.

The company is not currently looking for funding, but Marolda has not ruled out the possibility of private equity.

"All of our plans for growth moving forward are protected by our current cash flow," he said.