Monday, October 20, 2003

Interactive Media

MIMC honors interactive firms

The Massachusetts Interactive Media Council last night announced the winners of its eighth annual awards competition, which recognize achievements in the development and implementation of interactive technologies and applications.

This year's theme focused on building business with technology. Award finalists competed in 27 award categories, honoring websites, titles, online advertising campaigns, and emerging technologies. A complete list of the 2003 Award winners can be found at www.mimcawards.org.

MIMC 2003 Best of Awards winners include:

Best of Show: pfgoldfish.com, by Circle for Pepperidge Farms Goldfish

Best Creative Concept: Jordan's Furniture RoomPlanner, by Hookumu Inc. for Jordan's Furniture

Best User Experience: MIT OpenCourseWare, by MIT OpenCourseWare, Sapient Corp., Microsoft, Akamai, William and Flora Hewlett Foundation and The Andrew W. Mellon Foundation

Best Use of Technology: Blue Cross Blue Shield of Massachusetts Member Self-Service Portal, by Molecular for Blue Cross Blue Shield of Massachusetts

"This year's award winners recognize the best interactive work and technology applications created for some of the most recognizable brands and companies in the world," said Leslie Cushing, executive director of MIMC, in a statement. "Judges reviewed hundreds of websites, online advertising campaigns and technology applications that represented every segment of the public and private sectors showcasing the best creative and technological accomplishments emerging from New England."

The 2003 MIMC Awards are sponsored by Mass High Tech, Boston.com, Goodwin Procter, Hunt & Gather, IBM, Lycos, Nixon Peabody, Pricewaterhouse Coopers and Technology Review. MIMC is a trade association for New England businesses focused on the Internet and related technologies.

The complete list:

BEST OF AWARDS:

Best Creative Concept Jordan's Furniture RoomPlanner - Hookumu Inc. for Jordan's Furniture

Best User Experience - MIT OpenCourseWare - MIT OpenCourseWare, Sapient Corp., Microsoft, Akamai, William and Flora Hewlett Foundation and The Andrew W. Mellon Foundation

Best Use of Technology - Blue Cross Blue Shield of Massachusetts Member Self-Service Portal, Molecular for Blue Cross Blue Shield of Massachusetts

Best of Show - pfgoldfish.com, Circle for Pepperidge Farms Goldfish

Vertical Awards Categories

Biotechnology/Pharmaceuticals ADHD Treatments in Perspective - Animation Technologies for Novartis Pharmaceuticals Corp.

Consumer Goods pfgoldfish.com - Circle for Pepperidge Farms Goldfish

Education You Are the Historian: Investigating the First Thanksgiving - Plimoth Plantation

Educational Institution MIT OpenCourseWare - MIT OpenCourseWare, Sapient Corp., Microsoft, Akamai, William and Flora Hewlett Foundation and The Andrew W. Mellon Foundation

Financial Services General Catalyst's Website - Hunt & Gather for General Catalyst Partners

Government/Utilities Todaysmilitary.com - Mullen for JAMRS

Healthcare Blue Cross Blue Shield of Massachusetts Member Self-Service Portal - Molecular for Blue Cross Blue Shield of Massachusetts

Manufacturing Continental Mobile Exhibit Kiosks - Cramer for Continental Teves

Media/Entertainment MiniItalianjob.com - Circle and Crispin, Porter + Bogusky for Mini USA

Non-profit Bon Appétit: Julia Child's Kitchen at the Smithsonian - New Tilt for the Smithsonian National Museum of American History

Personal Interests Campbell's Kitchen.com - Circle for Campbell Soup Company

Professional Services Mullen.com - Mullen

Real Estate Channel Center Website & Interactive Virtual Tour DVD - Neoscape Inc. and Markus Design Group for Beacon Capital Partners

Technology Analog Devices Designer Reference Manual CD-ROM - Molecular for Analog Devices Inc.

Training & Support/Corporate Harvey Training Module: Double Hung Windows - PixelMedia Inc. for Harvey Industries

Travel, Tourism & Hospitality Massport Website Flight Information Display System (FIDS) - Pandora Systems and New Tilt for Massport

BIMA ONLINE ADVERTISING CATEGORIES

BIMA Online Advertising - Ad Creative Blue Save the Music - Digitas for American Express

BIMA Online Advertising - Media Strategy Verizon Teen 3-way Calling Campaign - Circle for Verizon

BIMA Online Advertising - Email Marketing Mini USA Lifecycle Triggered E-mail Campaign - Circle and Crispin, Porter + Bogusky for Mini USA

TECHNOLOGY CATEGORIES

The Skunkies Pioneer Investments eMedia Player - Pioneer Investments eCommerce Group for Pioneer Investments

Enterprise Applications " Customer Facing Cymfony Brand Dashboard 2.0 - Cymfony Inc.

Enterprise Applications " Operations Emptoris Sourcing Portfolio - Emptoris

Enterprise Applications - Human Resources Performaworks Goal-Driven Performance Management Software - Performaworks Inc.

IT Infrastructure Softricity SoftGrid - Softricity

IT Enabled Business Services PHT LogPad with StudyWorks - PHT Corp.

Stranger in a Strange Land Mac OSX - Apple

Mobility m-Qube Message Application Platform (MAP) - m-Qube