Teleprospecting versus telemarketing

Most people do not understand the difference - or even know that there is a difference - between telemarketing and teleprospecting. Consequently, these two job functions are often lumped together as the same thing, but this couldn’t be farther from the truth. You’ve all been at the receiving end of a telemarketing call and a teleprospecting call, and I can guarantee that you’ve noticed the difference.

The first sale is made by marketing

Sales people typically make most of their money on commission. So if you want to catch the sales force’s attention and have them enthusiastically sell your new product or service, follow-up on your latest campaign, or help you get prospects to an event, you need to come up with real reasons that tie into how they will be successful at meeting their quota. What is your marketing message for the sales representatives to get them to buy your programs?

Surgical tape to scalpels needed to save Syrian lives

We write about their financials, discoveries and public offerings, but sometimes we have the chance to get the news out about a company’s need for help. Today, and for many days to come, Crimson Life Sciences in Newton needs help from you, me and anyone out there who is willing to make device donations.