Event Detail
MIT Enterprise Forum Virtual MasterClass with Brian Halligan, CEO and Founder of HubSpot
MIT Enterprise Forum
Friday, November 20, 2009 12:00 pm to Friday, November 20, 2009 1:00 pm
The MIT Enterprise Forum is presenting a new series of Virtual MasterClasses with leading Visionary Thinkers in Business & Entrepreneurship
Featured: Brian Halligan, CEO and Founder of HubSpot, who coined the term inbound marketing and is the author of the newly released book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs."
Topic: Start-Up Marketing: Strategies from the Trenches for Entrepreneurs
REGISTER at http://enterpriseforum.mit.edu/network/masterclass.html
The rules of marketing have changed. The Internet has put the power back in the customers? hands to find products and services they are interested in. So, the key to reaching today's customers isn't pushing at them to buy, but pulling them in from search engines, social networking sites and the blogosphere: inbound.
Entrepreneurs and innovators will have the unique opportunity of having a virtual live conversation with Halligan from anywhere in the globe and discover the winning strategies that have made HubSpot one of the hottest venture-backed start-ups.
Global audiences will learn in an interactive Virtual MasterClass:
- How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers
- Concrete steps for start-ups to build presence, trust and loyalty with a low budget
- Ways to get found by your target audience and create channels to interact with your customers
Bring your own questions for a live Q&A and more — Stand a Chance to Win a 45-minute Consulting Session with Brian!
REGISTER NOW http://enterpriseforum.mit.edu/network/masterclass.html
About the Author and Thought Leader:
Brian Halligan is the CEO & Founder of HubSpot, a leading inbound marketing company that provides a system to help small or medium sized business to get found on the Internet. He, along with Dharmesh Shah, CTO and Founder of HubSpot, wrote the new book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs."
Prior to starting HubSpot, Brian worked as a venture partner at Longworth Ventures helping many small businesses build scalable sales and marketing machines. Brian spent 4 years at Groove Networks as VP of Sales until being acquired by Microsoft. Prior to Groove Networks, Brian worked at Parametric Technology Corporation in a variety of sales, marketing, and channels functions.
Brian holds a BSEE from the UVM and an MBA from MIT Sloan School of Management. Brian is an Entrepreneur in Residence at the MIT Entrepreneurship Center and serves on the board of directors of HOPe and MITX.
Learn more about Brian?s book here: http://www.inboundmarketing.com/book
About HubSpot: http://www.hubspot.com
"The MasterClass with a leading visionary was extremely lively & stimulating. The ability to interact with the speaker & participants globally in real time made this event more engaging than many in person talks I've attended." - Ofer Sharone Ph.D., Prof. at MIT Sloan School of Management
"You don't need a degree from MIT to figure inbound marketing. This book makes it simple and approachable." - Ed Roberts, Founder and Chairman of the MIT Entrepreneurship Center
"If you have more brains than money, you should focus on inbound marketing by reading this book." — Guy Kawasaki, founder of Garage Technology Ventures and author of the bestsellers "Reality Check" and "The Art of the Start."
Cost: $25
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