Amid wearable, reality-augmenting computers and 35 up-and-coming innovators, MooBella’s ice cream vending robot attracted the most foot traffic at EmTech 2009 in MIT’s Kresge Auditorium.

At the risk of editorializing, the ice cream was delicious. But whatever, it’s ice cream — if the technology involved a guy in a hollowed-out refrigerator handing out Hoodsies through a mail slot, I’d say the same thing.

Easy there, entrepreneurial community — I’ve already patented that one, though the MooBella exhibition did put into sharp relief the shortcomings of my old startup, hoodZboxx®’s, 2006 demo on the most dangerous street corner in America.

MHT broke the news of MooBella’s existence in 2006, and last week, the BBJ reported the company had landed $18 million in funding from Geneva-based Inventages Venture Capital that will go toward manufacturing its first 100 machines.