Posts Tagged ‘Hasbro’

Hasbro to release irony-drenched Google Maps Monopoly game tomorrow

Tuesday, September 8th, 2009

Pawtucket, R.I.-based toy maker Hasbro plans to release an online, Google Maps-ified version of the board game Monopoly, according to the Guardian. Google apparently has a sense of humor about itself, but not enough of one to name the game what everyone will likely end up calling it anyway — “Google Monopoly.”

Monopoly City Streets launches tomorrow. According to reports, players get $3 million to play Monopoly using real streets. Given recent antitrust rumblings in Italy, the game could end up being a good test of the search giant’s algorithm’s ability to parse confusing search terms, or a handy way to divert web traffic from people searching for “Google” and “monopoly.”

And since including Adobe or WordPress would run counter to the spirit of the game — it’s not called Healthy Competition City Streets — the game allows you to design houses and hotels using Google Sketchup, and is releasing news on a Google-hosted Blogger.com blog.

Affiliate publications: ACBJ.com, Boston Business Journal, Bizjournals.com, Portfolio.com, Wired.com

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