BBJ staff writer Lisa van Der Pool talks to NECN about Boston-based Tauntr, a social network where users can mock and berate friends with different sports-team allegiances, and which landed $1.1 million in angel funding last week. The service, thankfully for Pats-loving nerds, doesn’t launch until next month. The Globe’s wince-inducing video caption “Brady: Lack of touchdowns ‘unacceptable,’” seems like it was made for something like Tauntr, if not the Onion.

This fall/winter should be a good time to launch a sports-themed invective technology, at least locally, with the Sox closing in on the wild card, the Bruins playing at Fenway, and Rasheed Wallace playing for the Celtics. 

Tauntr shares the local sports social networking niche with Boston-based Trumedia Networks, which recently expanded beyond its Sawxheads, Patsheads, Celtsheads and Blackandgoldheads to target a national sports audience. Trumedia has developed an embeddable applet called Slugfest, which lets sports fans argue via widget on sites like Boston.com.