By James M. Connolly
The sports beat is heating up again. There’s World Cup madness, Beat LA chants, a Sox rookie turning fandom on its head, the Pats building up to training camp, and a Bruins’ favorite moving to the head of the class.
But the kids who took a turn toward tech didn’t leave sports behind. Take a look at the stories and the companies that have been highlighting sports — pro and amateur — in the pages of Mass High Tech.
Startup 94Fifty applies science to hoop dreams
InfoMotion Sports Technologies Inc. has built a small device that, embedded inside a basketball, measures a player’s ball-handling skills and spits out scores in real-time to a coach’s laptop.
Moms’ startup uses virtual-world game, Robottega, to further STEM goals
An MIT robotics researcher has teamed up with a video game entrepreneur and a Hollywood film executive to launch a startup to tackle that task: to create virtual-world games for youngsters that educate them in science and technology and help them aspire to become technologists themselves.
Tech heads tackle stress, build leadership on the rugby field
AJ Gerritson, a founding partner at 451 Marketing in Boston, is just one of many C-level people whose nights and weekends involve props, locks and hookers — the strange yet standard terms for various positions in rugby.
Women to Watch honorees continue to shine in community activity
IBM’s Catherine Crawford coaches her 9-year-old daughter’s soccer team. However, she and her co-coach take their responsibilities beyond the soccer fields.
Quick Hit gets official NFL license deal
Quick Hit Inc. has scored a potentially game-winning touchdown by signing a licensing deal with the National Football League that will allow its online fantasy football game players to brand their teams with real NFL logos and team colors.
Quick Hit connects with Randy Moss as first 2010 starter
New England Patriots wide receiver Randy Moss is adding another Foxborough company to his resume, joining Quick Hit Inc. as both a new board of advisors member and the first Starter player in Quick Hit’s 2010 football season roster.
Online gaming startup StarStreet ‘betting’ on loophole
First-time entrepreneur Jeremy Levine thinks he’s found a loophole that allows online betting on sporting events.
TixList turns to email to match buyers and sellers of tickets
TixList founder Christian Galvin has found that email beats ticket services and auction sites when it’s time to buy or sell event tickets.
Startup Watch: Five you should follow
Cambridge-based StarStreet is developing an online virtual stock market where users can buy stock on major sport teams.


